In this long-awaited second edition to Guy’s educational book, he has upgraded the format to a full-color, 368 page hardcover boxed edition, including a DVD with 40 detailed video clips that relate directly to material in the book. Rather than being a simple A-Z guide, Reinventing The Tattoo taps into Guy’s unique vision and his 20 years in the tattoo profession to provide an inside look into what it takes to improve your overall artistic ability and to put these skills to work on skin to get the results that you want. Although still following the same basic format as the first edition, the text has been trimmed down, cleaned up, expanded, illustrated and captioned to make for an educational experience unlike anything else available in the tattoo industry. Whether you’re an experienced professional or an apprentice working in a supervised setting, this book and DVD can provide you with valuable new tools for improving your work. Reinventing The Tattoo is for professional tattooists only! $250 NOTICE TO EVERYONE WHO OWNS THE FIRST EDITION OF REINVENTING: When you purchase the 2nd Edition of Reinventing, you will be entitled to receive a $100 rebate. The rebate form will be included with the 2nd edition book, fill out the rebate form and send it back to us, along with the your 1st edition of Reinventing and we will send you a check for $100. (Certain restrictions may apply - book must be purchased by 2/28/2010 to receive rebate) All of the instructions will be included when you receive your 2nd edition of Reinventing. Book will be personally SIGNED BY GUY! This is the only outlet to receive signed copies of Reinventing outside of book signings by Guy.
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Scratchboard is not a medium that most artists think about much. Many of us played around with crude scratchboards in grade school and never picked up the medium again. However, it turns out to be a versatile fine art medium that has a number of interesting parallels with tattooing, including the need for planning and the lack of any way of erasing. In the new book Scratch Art, this medium is explored in depth by around 200 tattoo artists, using tools ranging from steel wool to tattoo needles. The rules: None. Any style, any subject. The result is a 272 page powerhouse of amazing art by a long list of today's leading tattoo visionaries including Aaron Cain, Bob Tyrrell, Nick Baxter, Jon Clue, Filip Leu, Timothy Hoyer, Michele Wortman, Guy Aitchison and many others. This book is a perfect addition to your home or studio art collection; with its pages representing over 2000 hours of work, it's a book worth picking up and flipping open again and again. $40
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The Guy Aitchison Combo Pack $300 Enjoy both of Guy's latest book releases at a discount-- Save $15 when you buy both Reinventing The Tattoo, which normally sells for $250, and Guy's art book Organica, which retails for $65, for $300 total. Save $15! In this long-awaited second edition to Guy’s educational book Reinventing The Tattoo, he has upgraded the format to a full-color, 368 page hardcover boxed edition, including a DVD with 40 detailed video clips that relate directly to material in the book. Rather than being a simple A-Z guide, Reinventing The Tattoo taps into Guy’s unique vision and his 20 years in the tattoo profession to provide an inside look into what it takes to improve your overall artistic ability and to put these skills to work on skin to get the results that you want. Although still following the same basic format as the first edition, the text has been trimmed down, cleaned up, expanded, illustrated and captioned to make for an educational experience unlike anything else available in the tattoo industry. Whether you’re an experienced professional or an apprentice working in a supervised setting, this book and DVD can provide you with valuable new tools for improving your work. Reinventing The Tattoo is for professional tattooists only! Guy Aitchison's book Organica covers the last 18 years of his career and focuses in particular on the abstract, free-form imagery that he is known for. Showing tattoos and paintings side by side, the book aims to emphasize the strong connection that Guy has experienced between these two very different art media, and the wide variety of mutant offspring that have resulted from this innovative artist working between these two classic art forms. Organica is a high-quality, large-format glossy hardcover art book that will entertain and inspire artists and art collectors from all walks of life. It is 160 pages in full color and will include a CD containing translations into Spanish, French, Italian, German, Dutch, Russian, Serbian, Polish, Chinese and Japanese.
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Save money on your tattoo education! In this combination pack, you get Guy's new edition of Reinventing The Tattoo, normally $250, plus Standards Of Practice, a thorough and up-to-date DVD on sterilization and cleanliness practices, normally a $75 item, for $300 total. Save $25! In this long-awaited second edition to Guy’s educational book Reinventing The Tattoo, he has upgraded the format to a full-color, 368 page hardcover boxed edition, including a DVD with 40 detailed video clips that relate directly to material in the book. Rather than being a simple A-Z guide, Reinventing The Tattoo taps into Guy’s unique vision and his 20 years in the tattoo profession to provide an inside look into what it takes to improve your overall artistic ability and to put these skills to work on skin to get the results that you want. Although still following the same basic format as the first edition, the text has been trimmed down, cleaned up, expanded, illustrated and captioned to make for an educational experience unlike anything else available in the tattoo industry. Whether you’re an experienced professional or an apprentice working in a supervised setting, this book and DVD can provide you with valuable new tools for improving your work. Reinventing The Tattoo is for professional tattooists only! "Standards of Practice: Infection Control for the Modification Industry" This documentary is the first in a series of industry-specific DVD's developed to assist tattoo artists, body piercers, studio owners (also known as the "Modification Industry") and health officials gain a better understanding of proper infection control practices as they apply to the modification industry. The development and implementation of responsible infection control standards for the modification industry are essential in order to protect the health and safety of practitioners, the general public, and to preserve the ancient art forms of tattooing and body piercing. This DVD has been researched, produced and filmed BY members of the modification industry, FOR members of the modification industry. This DVD is a must-have for any tattoo or piercing studio, and especially essential in studios where apprentices are being taught. Even if you have many years in the industry, take this opportunity to review the latest cutting-edge methods in cross-contamination prevention.
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In this day and age, talented artists abound in the tattoo world. Published in cooperation with Mike Devries' Memento Publishing, Tattoo Prodigies features the world's best with carefully selected, full-color galleries of impressive tattoo and painting accomplishments, as well as inspiring stories and interviews throughout this gorgeous oversized hardcover volume. Not only is this book eye candy for ink collectors and artists alike, the content is sure to motivate those seeking to advance and learn. Tattoo Prodigies features work from artists such as Nick Baxter, Shige, Paul Booth, Guy Aitchison, Nikko Hurtado, Victor Portugal, Mike Devries, Tony Ciavarro, Boris Laszlo, Bob Tyrrell, Robert Hernandez, Deano Cook, Bez, Sean Herman, Jeff Ensminger, Jess Yen, Mike DeMasi, Josh Woods, Joshua Carlton, Jesse Smith, Cory Cudney, Michele Wortman, Roman, Paul Acker, Gunnar, Kore Flatmo and many more! $100
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Innerstate was a one-of-a-kind tattoo fine art event hosted by Guy Aitchison and Michele Wortman at the 2009 Hell City Tattoo Fest in Columbus, Ohio. At this event, we challenged 40 of the tattoo industry's most innovative artists to each produce a work of fine art, based on their own personal inner visions, in a live performance setting. The list of participants is a tattoo community powerhouse, including Nick Baxter, Shawn Barber, Kim Saigh, Markus Lenhard, Nikko Hurtado, Jeff Ensminger, Jon Clue, Juan Salgado, Nate Beavers, Jen Schichi, Chris Dingwell, Christopher Gay, Gabriel Cece, Steve Morris, Don McDonald, Tim Creed, Craig Driscoll, Phil Robertson, Kimberly Reed, Jennifer Billig, Marty Holcomb, Muriel Zao, Mike Cole, Adrian Dominic, Jeff Gogue, Patrick Conlon, Damon Conklin, Lizi Sage, Cory Norris, Ricky McGee, Timothy Boor, Dee Dee Seruga, Jay Strange, Tim Plumley, Dan Plumley, Canman, Juan Lopez, Carson Hill, Guy Aitchison and Michele Wortman, with guest artists Hannah Aitchison and Jo Harrison.

Produced by veteran tattooist Guy Aitchison, Innerstate: The Movie is a 50 minute documentary film featuring interviews with the artists and an inside look at their visions, techniques, concerns and goals. It's a fast-paced film with a great soundtrack, perfect for your tattoo shop video library. It comes with a 100 page full-color softcover book with additional interviews and quotes from the artists, photos of some of the event's highlights and gorgeous full-page color plates of the finished pieces. If you are a tattooist with any interest in working in a second medium, this book and DVD are highly recommended; the package is also an ideal gift for any tattoo fans who enjoy the fine art produced within the tattoo community. $50.00
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